Writing & Research

Thinking out loud about AI, architecture, and building things that work

Research, case studies, and notes from the work.

Apr 14, 2026

What is the ICP tool in MeetBri?

This is the story of how a test became a product. While I was building the original AI interviewer, I needed some long form interviews to use as models, they had to be real, generally business oriented and available at volume.

Apr 8, 2026

How did MeetBri evolve?

The concept for the current iteration of MeetBri came about when I got asked by Anthropic to participate in a research survey. It was an in-depth survey that was administered by Claude. Being curious, I thought, "Let me build that so I can see how they did it."

Mar 13, 2026

What Is a Fractional Chief AI Officer?

Let's start with what a fractional Chief AI Officer is not. It's not a technical role. It's not a glorified IT consultant. And it's not an administrative layer you bolt on to check a box. Those are the easy misconceptions to clear up. The harder one is explaining what it actually is — because it lives in a space most organizations haven't had to think about before.

Feb 27, 2026

Meet the new MeetBri

Here is a posse from LinkedIn: https://www.linkedin.com/pulse/mood-changed-feb26-meetbri-gznje/

Feb 19, 2026

Anatomy of a Context Seed

A context seed file is written for AI, not humans. It provides everything an AI needs to understand a topic, person, product, or process — and know where to find more when needed. Whether the seed describes a person, a software product, a cooking technique, or a company, the structure remains the same: three sections, each with a distinct purpose. Read More

Feb 9, 2026

Why do some AI chats feel smarter than others

LinkedIn: https://www.linkedin.com/posts/scottrhall_why-do-some-ai-chats-feel-smarter-than-others-activity-7422672850714632192-rKki

Jan 30, 2026

Instant Context

Introducing InstantContext.ai a method for putting context directly in a link.

Jan 20, 2026

Ai B2B Purchasing Decision Data

Ai is the new top of funnel for B2B sales and here is the data.

Jan 19, 2026

Your Opening Message Determines Everything With AI

Article on LinkedIn link

Oct 18, 2025

Panels for Strategic Insight

Credible strategic support and blind-spot detection remain serious challenges for the current generation of AI systems. AI models, trained for helpfulness and likeability, often drift toward what can only be described as “performative agreeableness.” It’s why people push them to “get real with me”—they sense the flattening of truth beneath the friendliness.

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